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What Science Really Says About “Coolness” — And Why It’s More Personal Than You Think

Nishs - July 11, 2025

Ever caught yourself wondering if there’s a secret formula to being cool? I have. And honestly, for a long time, I thought it was about slick clothes and saying the right thing at the right time. Turns out, coolness is a real thing—and it has nothing to do with fashion labels or perfectly timed one-liners.The Global Coolness Study: More Than Just a Trend A while back,...

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